Length: 56.58
Overview: Making change in your professional life, whether it’s shifting jobs, functional roles, or industries is very rarely easy. While you have learnt new skills and made new contacts in your MBA program, that’s just one piece of the puzzle. You will also need to seize control of your professional narrative, strategically reintroduce yourself to past colleagues, and demonstrate unquestionable expertise in the area you are moving into so you can secure that job or promotion. In this webcast, drawing on her book ‘Reinventing You’, Dorie Clark provides a step-by-step framework to help you assess your unique strengths, and sharpen your career narrative and personal brand. The session will help you to think about your professional goals, and build a reputation that opens doors for you. You will learn strategies to become a stronger leader through professional reinvention, including:
- Discovering how you are currently perceived
- Identifying the essence of your brand and communicating that to others (in a way that is not overly self-promotional)
- Leveraging your unique strengths
- Powerfully demonstrating your unique contributions
Presenter: Dorie Clark
Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of ‘Reinventing You’ (Harvard Business Review Press, 2013), and ‘Stand Out’ (Portfolio/Penguin, 2015). As a former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognised as a ‘branding expert’ by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. You can follow Dorrie on Twitter @dorieclark.