Length: 56.50
Overview: If you are trying to make a significant career change, effectively branding or promoting yourself in your resume and LinkedIn poses a distinct challenge. How do you construct these documents in a way that enables you to be considered for a new type of role if you have never done the work before, have an experience section that looks completely irrelevant, and you are competing against candidates who are already doing this work? In this Ross will show you the best strategies for each if you are changing careers. You will learn:
- The respective roles and strengths of the resume and LinkedIn summary, and how they need to say the same thing about you in very different ways
- How to be strategic in your approach
- How to construct a dynamic resume profile that showcases your specific suitability for a career change or a job that is not a logical move
- Two powerful ways to construct a LinkedIn Summary that points you in the right direction
- Why you should never use a functional or skills resume!
- How to populate both documents with the right accomplishments that make sense to a new audience.
Presenter: Ross Macpherson
Ross is the President of Career Quest, an executive resume writing and career marketing business, and a recognised expert in advanced career strategies. Ross is a Certified Personal Branding Strategist, Certified Interview and Job Search Coach. Ross has 15 years’ experience in career development and specialises in the senior and executive market with clients around the world.