Length: 59.54
Overview: You're busy, and a little overwhelmed by all of the options available that you can use to market yourself professionally via social media. Maybe you're not convinced that networks such as Twitter, Facebook and Google+ are useful to someone with an MBA. Studies show increasing numbers of employers tap these online tools to identify, screen and hire candidates. Hiring managers report they attract better quality applicants and increase their reach when they use social media, and many intend to increase their investment in and efforts using these recruitment tools. In this webcast, you will learn:
- How to choose and use the best social networks to enhance your professional reputation.
- How to create powerful, strategic online bios and profiles to magnetically attract your target audience.
- Strategies to efficiently mine your MBA coursework and other resources to create magnetic, informative content to share so everyone knows you have your finger on the pulse of your field.
- What to say and how to say it via social media to attract a following in your target audience.
- Methods, and tips and tricks to help accomplish all of this effectively and efficiently; no one has time to waste.
Presenter: Miriam Salpeter
Miriam is founder of Keppie Careers. Quoted in a variety of publications, including The Wall Street Journal and The New York Times, Miriam’s writing regularly appears in outlets such as Business Insider and U.S. News & World Report. She is author of ‘Social Networking for Career Success’ and co-author of ‘100 Conversations for Career Success and Social Networking for Business Success’.